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December 6, 2009 - by admin No Comments

Designing Politics, 1 Poster at a time

Although the US presidential election has come and gone, after seeing the recent Obama “Hope” posters become such a fad, we became curious about how past presidents portrayed themselves through the graphic design of their posters.

After tracking down campaign posters for every president since 1900, we found a few things that surprised us:

– Wow, the artwork on Theodore Roosevelt’s poster could practically have been used in this last election.

– Jimmy Carter so far is the only President in history to have not used red, white and blue on his poster.

Here are the posters:

Theodore Roosevelt, 1901-1909
SLOGAN: “We stand at Armageddon and fight for the Lord.”

William Howard Taft, 1909-1913
SLOGAN: “Vote for Taft now, you can vote for Bryan anytime”

Woodrow Wilson, 1913-1921
SLOGAN: “He proved the pen mightier than the sword”

Warren Gamaliel Harding, 1921-1923
SLOGAN: “Back to normalcy”

Calvin Coolidge, 1923-1929
SLOGAN: “Keep cool with Coolidge”

Herbert Clark Hoover, 1929-1933
SLOGAN: “Hoo but Hoover?”

Franklin Delano Roosevelt, 1933-1945
SLOGAN: “I propose (to the American people) a New Deal”

Harry S. Truman, 1945-1953
SLOGAN: “The Buck Stops Here”

Dwight David Eisenhower 1953-1961
SLOGANS: “I like Ike” and “I still like Ike”

John Fitzgerald Kennedy, 1961-1963
SLOGAN: “A time for greatness”

Lyndon Baines Johnson, 1963-1969
SLOGAN: “All the way with LBJ”

Richard Milhous Nixon, 1969-1974
SLOGAN: “For the future”

This Andy Warhol poster campaigned against Nixon.

Gerald Rudolph Ford, 1974-1977
SLOGAN: “He’s making us proud again”

James Earl Carter, Jr., 1977-1981
SLOGAN: “A Leader, for a Change”

Ronald Wilson Reagan, 1981-1989
SLOGAN: “Are you better off than you were four years ago?”

George Herbert Walker Bush, 1989-1993
SLOGAN: “Kinder, Gentler Nation “

William Jefferson Clinton, 1993-2001
SLOGANA: “It’s Time to Change America” and “It’s The Economy, Stupid”

George Walker Bush, 2001-2009
SLOGAN: “Don’t swap horses in midstream”

Barack Hussein Obama, 2009
SLOGAN: “Yes We Can”

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